Why Boomi’s Acquisition of Rivery Is a Game-Changer for Enterprise Integration and Innovation

Boomi, a market leader in integration and automation, has acquired Rivery. I couldn’t be more excited about what this means for Rivery, for our customers, and for Boomi and Boomi’s customers, as well.

Boomi is an industry giant — positioned ten years in a row in the Leaders’ Quadrant in the Gartner® Magic  Quadrant™ for Integration Platform as a Service. Most recently, they received the highest rating for Ability to Execute. With over 23,000 customers and 800+ partners, Boomi is the pioneer of the iPaaS category and continues to innovate. Their platform offers a comprehensive range of advanced features, including AI, master data management, API management, workflow automation, and more. I’ll dive deeper into these capabilities later in this post.

Here’s why I think this acquisition is so important.

When we founded Rivery in 2019, we were responding to changing and urgent IT requirements that traditional ETL (Extract, Transform, and Load) vendors were simply not prepared to meet. By then, we were about a decade into the era of “Big Data.” Customers had vastly more data than they’d had before, and they wanted to move a lot of that data to the cloud, either to data lakes like Snowflake or to SaaS applications, which were gradually taking over legacy ERP workloads. Legacy ETL vendors, offering expensive and complex products designed for everything running on-premises, weren’t ready for this new cloud-centric paradigm. Customers noticed.

This is why we built Rivery: a modern, cloud-native platform for ETL, ELT, and CDC that was fast, intuitive, and easy to use—just like the cloud itself.

Instead of long, costly development cycles, we introduced data modeling templates, or as we call them Kits.

Rather than requiring consultants or senior developers, we offered self-service integrations and user-friendly, low-code interfaces.

Our customers quickly saw that with Rivery, data integration was faster, simpler, and more efficient. We made it easier for them to get things done—and in turn, helped them succeed.

The proof of our vision is in our growing customer base of over 450, including global brands, who rely on Rivery every day to move and transform data for everything from AI development to traditional analytics.

Meanwhile, Boomi, now a market-leading integration and automation solution provider, was continuing its dramatic evolution.

Boomi began almost twenty-five years ago. Back then, just about all application integration projects took weeks if not months, and often involved teams of highly paid consultants moving onsite. Instead of accepting this status quo with its high costs and complexity, Boomi leaped into the future. They built an integration platform that was cloud-native and offered a graphical, drag-and-drop interface for building integrations. Customers could build integrations quickly and run Boomi integration processes anywhere: in the cloud or on-premises. 

A telling moment in Boomi’s early days came when on the show floor at Dreamforce, Boomi’s CTO built a complete NetSuite-Salesforce integration in just 15 minutes. Suddenly, the idea of paying consultants for multi-week or multi-month engagements to do the same thing began to look, well, old-fashioned. Even exorbitant. 

Boomi didn’t stop there. In 2005, they began collecting de-identified customer data about integrations, laying the groundwork for what is now the largest (30 TB and counting) machine learning model for AI-powered recommendations for application integrations and data transformations. (They did this back in 2005. Who else was thinking about collecting data for machine learning models back in 2005? Almost no one.)

The innovations kept coming. Boomi added Boomi DataHub for master data management, API management tools, a workflow automation solution, event streams, advanced EDI management, generative AI for building integrations, AI agents for building and documenting integrations, detecting PII, and more. Patents piled up over time, including patents for AI-powered suggestions and RAG.

Then, earlier this year, the company seriously deepened its API capabilities with two major acquisitions: APIIDA, an innovator in the federated API management space with an API Control Plane solution that helps companies manage API sprawl, and the Mashery business from Cloud Software Group, giving Boomi the API solution manages APIs as a massive scale for leading airlines and other always-on businesses. Incidentally, Mashery was the company that essentially launched the API economy. 

And now Boomi has acquired Rivery, the company I, Aviv Noy, and Alon Reznik founded just five years ago. This is a great opportunity for both companies. Together, we can offer a seamless, unified platform for intelligent integration and automation, API management, and data management. No other vendor in the enterprise IT market has the breadth of solutions that Boomi offers today. No other vendor can deliver the best of iPaaS and AI orchestration along with the best of data integration and data movement.

This is a unique opportunity for Rivery, but more importantly, it’s a chance for our customers, Boomi’s customers, and the customers we have yet to serve to succeed.

Business and IT leaders want to move fast, leverage their data, and gain every possible advantage with AI and other cutting-edge technologies. Boomi, now with Rivery, gives customers the integration and automation solution they need to realize their boldest ambitions.