Did you know we watch over 1 billion hours of YouTube videos a day?
Yes, that’s more than Netflix and Facebook video combined! Every single minute, 400 hours of video are uploaded to YouTube. With these number, it’s no surprise that YouTube has quickly become an indispensable platform for brands to advertise.
The amount of content on the platform, alongside its powerful search capabilities, make YouTube an efficient channel to reach and target virtually anyone online. What’s more, with most views coming from mobile devices, YouTube is leveraging its advertising potential to help marketing teams catch their customers’ eyeballs wherever they are.
Leading consumer brands use Rivery as tool to manage and unify all their marketing data – from search to social to PPC. Our customers asked us to add YouTube to our existing list of integrations, and of course, we jumped on the opportunity to keep expanding our ability to become a ‘one-stop-shop’ to help our customer immediately integrate all data sources without the hassle of bespoke development.
With Rivery’s YouTube integration and data analysis software, you’ll be able to take your campaign reporting to the next level, slicing YouTube data in new ways, as well as combining it to all your other marketing metrics to ensure all your reporting is fully aligned with your campaign KPIs. There are different types of reports you can access including:
- YouTube Reporting API: retrieves bulk reports containing YouTube Analytics data for a channel or content owner. It is designed for applications that can import large data sets and that provide tools to filter, sort, and mine that data.
- Video reports: provide statistics for all user activity related to a channel’s videos or a content owner’s videos. For example, these reports contain the number of views that your videos received. In the YouTube Analytics API, some content owner video reports also include estimated revenue and ad performance metrics.
- Playlist reports: provide statistics that are specifically related to video views that occur in the context of a playlist. The YouTube Reporting API supports audience retention reports for playlists, but the YouTube Analytics API does not support a similar report.
- Ad performance reports: provide impression-based metrics for ads that ran during video playbacks. These metrics account for each ad impression, and each video playback can yield multiple impressions.
- Estimated revenue reports; provide the total estimated revenue for videos from Google-sold advertising sources and from non-advertising sources. These reports also contain some ad performance metrics. Note that system-managed reports contain actual revenue.
We look forward to seeing how our customers make the most of this new integration. YouTube’s meteoric rise shows no sign of slowing any time soon.
Last year alone, the time people spend watching YouTube on their TV has more than doubled.
This means new opportunities for marketers to reach their audiences with video campaigns that provide the reach of TV audiences with the granularity of data and insights of digital marketing.