We’re excited to add Moat Analytics to the growing list of Rivery’s data integration platforms.
Leading brands and publishers run Moat Analytics on trillions of ad impressions and content views to measure and drive attention. With billions of dollars transacted on metrics that didn’t exist a few years ago, precision and rigor in digital measurement are a must.
To help companies invest their marketing budgets wisely, Moat Analytics provides the most comprehensive suite of ad and content metrics in the digital industry, with over fifty metrics in video and display that pass Media Rating Council scrutiny.
This integration is essential for data driven marketing teams using Moat Analytics as part of their digital campaign management and measurement processes.
With so many ad networks, analytic tools, and content tools being combined to produce and optimize campaigns, orchestration can be tricky. This is why the team behind Moat, similarly to us at Rivery, understands the importance of data unification.
Companies need apples-to-apples comparisons in one place, from in-app social network campaigns to connected TV, in one real-time dashboard that gives customers access to the insights needed to make smarter marketing decisions.
Alongside real-time ad analytics and content analytics metrics, Moat’s SaaS platform enables pulling DoubleClick, Sizmek, Atlas, OAS, AppNexus, PointRoll, Nielsen OCR/Digital Ad Ratings, BlueKai, Krux, Lotame, and Grapeshot data for unified campaign reporting.
The ability to integrate Moat data with Rivery is a powerful resource for agencies, brands, and publishers to create a fully automated data pipeline.
This gives them the ability to orchestrate data beyond marketing, streamlining and automating all business data processes – from financial data to marketing insights, to company data.
As it is the case with many of the new integrations we develop at Rivery, Moat integration was prioritized as many of our current customers requested it.
So if you’re a customer and would like us to add a new source of data that is essential to your business operation, let us know!