We’re excited to announce that starting today, all Rivery users can pull TikTok campaign insights with Rivery’s new TikTok API connector.
The most downloaded app of 2020 has changed how teens express themselves online – from comedy, to music, to dance, to activism. TikTok is currently available in over 150 markets and in 39 languages.
The platform reached 2 billion users in April of this year and currently has almost 800 million active users, more than double the combined number of two of its rivals, Snapchat and Twitter.
The global reach and popularity of the app among a younger demographic means more marketing dollars are being invested on one of the few platforms that appeals to the coveted teen consumer.
41% of TikTok users range between 16 and 24 years old, with roughly 50% of TikTok’s global audience being under the age of 34 with 26% between 18 and 24.
As social platforms like Facebook and Instagram become more mainstream and lose their unique appeal among teens, TikTok’s unique experience and purpose gives it an edge – leveraging the creative efforts of millions of content creators.
The boom in engagement and reach for Gen Z customers means that the money from brands trying to target these elusive audiences have started pouring in cash.
TikTok’s predominantly Gen Z user base should make it clear that the platform isn’t a good advertising fit for every brand.
However, if your brand is targeting Gen Z and younger millennials, advertising on TikTok might even be an essential addition to your marketing mix.
How do marketers leverage TikTok advertising?
Depending on the type of campaigns you’d like to run, you’ll either need to speak to a TikTok ad manager or use their self-service platform.
TikTok offers several options for paid advertising including in-feed video ads, which look very similar to native TikToks and will blend organically into your audiences’ feed.
Other campaign options include the branded hashtag challenge, in which a brand asks TikTok users to videotape themselves performing something, like a choreographed dance, and then post it with a specific hashtag.
In addition to these campaigns with a “native feel,” there are more traditional full-screen brand takeovers, video ads, and top view ads. Also, there are multiple options for branded effects including custom stickers, AR filters, and lenses users can add to their own video.
Migrating TikTok Data To Your Data Warehouse
Integrating and unifying your social media insights are crucial to measure marketing ROI. Since no brand relies on a single platform, the first challenge is to pull campaign data and analytics via TikTok’s API to a centralized marketing data hub.
Whether your data warehouse is managed through Snowflake, AWS, Google Cloud or Azure, Rivery’s new TikTok connector will enable you to pull all your insights with the click of a button – so you can easily aggregate and analyze your social marketing data on your own terms.