Cignal.io develops CORE, a programmatic AI-based solution, to accelerate the performance of digital advertising ecosystems. With the power of Predictive Bidstream, CORE helps advertisers and media-buyers to overcome the industry’s overflow of data and clutter.
Founded by industry experts, Cignal’s technologies elevate the efficiency and transparency of digital advertising markets around the world.
The commitment to supply highly valuable bidding insights in real time, demanded a continuous querying and processing machine learning algorithms, with over 200 data points, from multiple demand and supply resources: publishers, advertisers, DSP’s and SSP’s. While scaling-up the operations for a growing client-base, the performance demands became increasingly challenging.
With Rivery, CORE was able to successfully transform large scale amounts of raw data from the marketplace into practical insights for media buying. The new serverless data pipeline helped cignal.io orchestrate their data sources, as well as unify their own internal data – which was filed across multiple locations. CORE was able to generate high performance insights using Snowflake and analyze market-wide performance and ROI of digital advertising eco-systems.
By aggregating raw data from various sources, CORE is able to analyze insights from one location. With Rivery’s off-the-shelf data integration tool, CORE can connect data sources without having to develop bespoke integrations. An automated process of collating data saves the teams precious time. With the advertising landscape changing at lightning speed, having access to performance insights in real-time is a major advantage. The company builds a dynamic infrastructure to keep expanding, with insights in a serverless data pipeline.