Backbone Media is a public relations, media planning and buying, social media, and content marketing agency for active lifestyle brands. They help leading outdoor gear, apparel, technology, and food and beverage brands to expand their communities and cultivate lasting connections with customers..
Data is at the heart of Backbone’s ability to drive success for their clients. They rely on data from DoubleClick Campaign Manager, Facebook Ads, Google Ads, Google Analytics, and Kochava to serve their clients.
Before implementing Rivery, the data collection process took a significant amount of time each month. Employees had to manually handle data during every reporting period for each client. Data prep required 60% of their time, meaning they had less time to perform valuable analysis and gather actionable insight for the brands.
Excel was also a hindrance to their work; files were breaking and causing staff computers to crash due to maxing out csv files from data source extracts. Backbone needed to automate the process of gathering data from various online social media sources for more efficient monthly reporting.
Rivery immediately stood out as a solution for Backbone’s data prep issues. Rivery has connections to all of the data sources that Backbone relies on and consolidates them into a single data integration platform. The Backbone team was able to easily build out a data warehouse platform from each ad platform for all of their clients. Rivery automates data flow so staff is no longer burdened with manual prep, and it’s immediately ready for analysis.
The team had no prior experience with SQL or ETL/data engineering and management and still found Rivery intuitive and easy to use. Rivery was also the perfect solution for Backbone’s smaller agency size. It allows the ability to scale while being budget friendly and cost effective.
With Rivery, Backbone’s data collection and preparation requires a small fraction of the time compared to before. Staff now spends just 5% of their time handling data instead of 60%, leaving ample time for analysis and client management.