Taboola Predefined Reports

Predefined Reports

The Taboola datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Taboola's one source-level selection is an Accounts filter. Choosing distinct values will filter down each report within the river to only the selected accounts' data.

Conversion Rules

The Conversion Rules report represents the conversion rules set up to track campaigns. By creating customized rules, the user can easily see if Taboola is driving results for the business.

Field	Data Type	Dimension/Metric
id	Integer	Dimension
account_id	String	Dimension
category	String	Dimension
condition	Record	Dimension
description	String	Dimension
display_name	String	Dimension
event_name	String	Dimension
exclude_from_campaigns	Boolean	Dimension
advertiser_id	String	Dimension
include_in_total_conversions	Boolean	Dimension
last_modified_at	String	Dimension
last_modified_by	String	Dimension
look_back_window	Integer	Metric
status	String	Dimension
type	String	Dimension

Accounts

The Accounts report retrieves information on each account within the Taboola connection.

Field	Data Type	Dimension/Metric
id	Integer	Dimension
account_id	String	Dimension
campaign_types	String	Dimension
currency	String	Dimension
default_platform	String	Dimension
is_active	Boolean	Dimension
name	String	Dimension
partner_types	String	Dimension
time_zone_name	String	Dimension
type	String	Dimension

Top Campaign Content

The Top Campaign Content report lists the top 500 Items for all campaigns, or a specified campaign and enables the user to view performance by URL and Creative (title and image). The user can only customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
account_id	String	Dimension
report_start_date	String	Dimension
item	String	Dimension
description	String	Dimension
clicks	Integer	Metric
content_provider	String	Dimension
content_provider_name	String	Dimension
conversions_value	Float	Metric
cpa	Float	Metric
cpc	Float	Metric
cpm	Float	Metric
ctr	Float	Metric
currency	String	Dimension
cvr	Float	Metric
campaign_name	String	Dimension
impressions	Integer	Metric
campaign	String	Dimension
item_name	String	Dimension
learning_display_status	String	Dimension
report_end_date	String	Dimension
actions	Integer	Metric
roas	Float	Metric
spent	Float	Metric
thumbnail_url	String	Dimension
url	String	Dimension
vcpm	Float	Metric
vctr	Float	Metric
visible_impressions	Integer	Metric

Campaign Summary

The Campaign Summary report provides a comprehensive summary of all campaign activity, including performance metrics that can help optimize the campaigns. The user can only customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
date	String	Dimension
account_id	String	Dimension
clicks	Integer	Metric
conversions_value	Float	Metric
cpa	Float	Metric
cpa_actions_num	Integer	Metric
cpa_conversion_rate	Float	Metric
cpc	Float	Metric
cpm	Float	Metric
ctr	Float	Metric
currency	String	Dimension
campaigns_num	Integer	Metric
date_end_period	String	Dimension
dynamic_fields	Record	Dimension
impressions	Integer	Metric
report_end_date	String	Dimension
report_start_date	String	Dimension
roas	Float	Metric
spent	Float	Metric
vcpm	Float	Metric
vctr	Float	Metric
visible_impressions	Integer	Metric