One of the core tenets of successful marketing strategy and execution is ‘Data’ – data that is current, accurate, reliable, available, clean, enriched, and actionable to really justify its purpose and value.
However, in today’s highly competitive, data-driven, multi-platform digital environment, organizations across industries, and especially digital agencies – whose sole business is managing multitudes of client accounts across a myriad of channels, are tasked with continuous data collection and analysis of key metrics for informed decision making.
This is no easy feat, but modern tech to the rescue! In this webinar, we’ll be joined by leading digital agency and our customer, Good Apple. Mark Sturino and Jean Huang from Good Apple will share their data story with modern infrastructure, valuable lessons learned, and their future road map.
They will also review some of their use cases and dive deeper into each component of their tech stack, including Rivery for data collection and transformation, Snowflake for cloud data warehousing, and Looker for front-end data analysis.
Rivery & Good Apple Webinar Details
Day/Time: Wednesday, May 27, 2:00pm EDT/11:00am PDT
- Modern Trends in Marketing Analytics
- Common Use Cases
- Good Apple’s Data Journey
- Live Q&A Session
Reserve your spot today!
P.S. – If you can’t make it to the live event, be sure to still register here and we’ll send you the recording to view at your convenience.