Background

As a Fortune 500 CPG company, our customer sells a multitude of food products in countries across the world. The company manages over 50 food brands, and is constantly adding more to its lineup. The company is over 100 years old, but through a strong culture of innovation, is committed to leading the market with new products and ideas.

Each new brand operates as a kind of startup within the company, bootstrapping itself with limited resources and a must-win mission to prove viability. When the company launched a new D2C health-based food brand, the new team had to build operations from the ground up. And data served as the engine of growth.

“We put data at the center of what we do to drive differentiation, innovation, personalization and accuracy,” the new brand’s President said. “And we focused on digital solutions with Direct-to-Consumer businesses that would enable us to stay close to consumers, listen and respond to their needs. We are doing so by focusing on consumers who are looking to keep healthy through sports, fitness, weight management, heart and brain health.”

The Challenge

Faced with the challenge of launching a D2C health-based food brand, the new team was tasked with quickly delivering growth and measurable results without using existing brand equities. With a limited budget, compressed timeline, and zero brand recognition, the team built a data-based strategy to bring the product to life. The team built a direct-to-consumer store, one of the first for the 100-year-old company, whose products are typically sold in supermarkets and big box stores.

Behind the digital store, the team had to connect all of the logistical data for its operations team to deliver products directly to consumers. The team also had to build a multi-channel marketing campaign with data-based insights about messaging and product development. But with so many different data sources and processes, the team lacked the resources to build the data infrastructure that could power a scalable D2C operation.

“Our brand was expected to show immediate growth,” the team’s Head of IT said. “But with all our data sources, the process of pushing the right data into Snowflake, and then visualizing that data with Tableau, was time-consuming and complex. We required a solution that could connect all of our data sources, and format the data for visualization, as quickly and resource-effectively as possible. That’s why, after a recommendation from our company’s Analytics Team, we chose Rivery.”

The Solution

Before building out any data infrastructure, the team had a choice: they could adopt their own solution, or outsource the efforts to a consultant/agency. A consultant/agency had the resources to construct the data infrastructure, manage the data, and take work off the team’s plate. However, the team decided that outsourcing was too expensive, inflexible, and difficult to scale. Most importantly, outsourcing limited insight-based decision-making.

“In order to scale rapidly, we needed 100% control of our data, and we had to ‘own the pipes’ of our data infrastructure,” the Head of IT said. “That’s why we decided to go with Rivery – because it’s the best of both worlds. We owned everything, but Rivery took care of all the backend maintenance, and we never had to code a single thing.”

One of the team’s primary challenges was connecting data sources to Snowflake. Rivery came with 150+ plug-and-play data connectors right out-of-the-box. This near-instant connection to data sources like Amazon, Shopify, and all the marketing channels the team was leveraging, allowed the team to start delivering operational insights right away.

“Rivery’s plug-and-play connectors got us up and running immediately,” the Head of IT said. “We did not have the developer resources, or the time, to spend weeks or months building data connectors. Rivery empowered us to pull data from our sources within minutes, offering immediate time-to-value. All of a sudden, we had a lean, flexible framework that let us scale as fast as we needed to.”

As a growing brand with no data experts, the team relied on Rivery’s robust SaaS support services to navigate technical projects. From optimizing more difficult data pulls, to performing data transformations, to other tasks that required deeper expertise, Rivery’s dedicated Customer Success team worked hand-in-hand with the brand to deliver the necessary results.

“None of us on the team were trained to do deep technical work,” the Head of IT said. “But Rivery’s Customer Success team is like having a data engineer at your disposal. Whenever we hit a technical challenge, Rivery’s Customer Success crew did the heavy lifting for us, so we could focus on insights and analysis. So many times, they went above and beyond, as if they were members of our own team.”

With Rivery, the new team was able to build a scalable DataOps foundation that could grow along with the brand. From marketing insights, to shipping addresses, to sales numbers, Rivery powered the team’s lean D2C operation with all the data that made everything tick, from ad spends to packaging.

The Outcome

As a Fortune 500 CPG company, our customer is at the top of the food products industry. But the company is also aware that, to keep that perch, it must innovate at a rapid clip. That’s why the company is constantly launching new brands and products. With this new brand, the company needed a data management platform that could plug-in quickly, get the engine of growth started, and serve as the data backbone of an emerging D2C operation. And that’s exactly what Rivery did.

“Rivery enabled us to go from zero to sixty and get our D2C brand off the ground,” the Head of IT said. “We were in a position to scale from Day One. At the same time, Rivery allowed us to keep the standards required of a Fortune 500 company, including data security and legal compliance. And the best part: my team got to focus on insights, operations, and strategy – not building data infrastructure.”

“Great product - saves us lots of time on ETL's. It helps us to perform our ETL's very quickly, It connects to a lot of API's and saves us hours of coding and updates.”
Shmuel M., BI Developer
“Amazing ETL tool. Rivery's team provides unbelievable service.”
Tal C., Head of Information Systems
“Rivery gives us the confidence to know that any time we need data, wherever it might be on the internet, we are always able to pull it, use it, and make sense of it.”
Tomer C., Director of R&D

Time to Ride the River

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