ETL depuis Snapchat Ads vers Google BigQuery en quelques clics

Rivery offers a set of Predefined Reports for Snapchat Ads for rapid data integration. Using these reports, you can quickly analyze the data without having to learn the intricacies of the way the data is organized within the Snapchat Ads API. Simply provide your Snapchat Ads credentials and choose the report to load into your cloud data warehouse.
The Snapchat Ads data source in Rivery comes with the below predefined reports (click to navigate to the full data structure documentation):

• Organizations
• Ad Accounts
• Campaigns
• Ad Squads
• Ads
• Audience Filters
• Campaign Stats
• Ad Squad Stats
• Ad Stats

Integrating Snapchat with Rivery enables you to leverage your ad performance data for better campaign optimization and audience insights.

• Measuring Engagement with a Younger Audience: Snapchat is known for its younger demographic. Extracting ad data allows you to understand how effectively your ads resonate with this group, tracking engagement metrics like swipe-ups, shares, and video views.
  Optimizing for Interactive Formats: Snapchat’s unique ad formats, such as AR Lenses and Story Ads, offer different interaction opportunities compared to traditional ads. By pulling this data, you can assess which creative formats are driving the most engagement and adjust your campaigns accordingly.
  Tracking Performance Across Multiple Devices: Many Snapchat users interact across multiple devices. Extracting the data helps in tracking the complete customer journey and understanding how ads perform across mobile and tablet experiences.
  Detailed Demographic Insights: Snapchat provides valuable insights into user demographics, such as age groups, regions, and device types. With Rivery, extracting and analyzing this data helps fine-tune audience targeting and better tailor your ads to resonate with different segments.
  Aligning with Your Broader Marketing Strategy: By integrating Snapchat data with other marketing platforms, you can compare performance across channels and see how Snapchat ads contribute to your overall marketing success.

Update Frequency: Snapchat’s Marketing API doesn’t have a fixed schedule for major version updates. Typically, Snapchat releases new versions or updates every 6-12 months, but these can vary depending on changes to their advertising products, privacy regulations, or major new features.
Details: Snapchat introduces updates to support new ad formats, measurement improvements, or optimizations to existing functionality. Minor updates for bug fixes and small feature enhancements may happen more frequently, without major version changes.
Changelog: Snapchat provides a changelog in their developer documentation to track updates. They usually offer a deprecation period for older versions when a new major version is released, giving developers time to transition.

Utiliser les connecteurs de données de Rivery est très simple. Il suffit d’entrer vos identifiants, de définir la cible où vous souhaitez charger les données (par exemple, Snowflake, BigQuery, Databricks ou tout data lake) et de mapper automatiquement le schéma pour le générer sur la cible. Vous pouvez contrôler les données que vous avez besoin d’extraire de la source et la fréquence de synchronisation de vos données. Pour en savoir plus, suivez la documentation spécifique.

Oui. Tous les connecteurs de données au sein de Rivery sont conformes aux normes de sécurité et de confidentialité les plus élevées, y compris : RGPD, HIPAA, SOC2 et ISO 27001. De plus, lorsque les données sont transférées vers votre entrepôt de données cible, vous pouvez configurer le transfert via votre propre système de fichiers cloud plutôt que via Rivery.

Les connecteurs de données les plus populaires concernent des cas d’usage comme le marketing, les ventes et la finance. Ils incluent Salesforce, HubSpot, Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, TikTok et plus encore.

Rivery prend en charge la réplication de base de données CDC et l’extraction SQL standard, vous pouvez donc choisir la méthode qui vous convient le mieux. En savoir plus ici.