The Lightricks team is on a mission to create fun and powerful tools that reimagine the way content is created all over the world.
Whether you need to edit photos, video, sound, a portrait, a post or ad for social media – Lightricks creates brilliant tools that empower aspiring artists, everyday individuals, and businesses to unlock their creativity and create content that their audience connects with
Lightricks integrates advanced technologies from computer vision, computer graphics, and image processing into mobile products. Founded in 2013, the company was started by five entrepreneurs with comprehensive knowledge computer graphics, image processing, machine learning, and artificial intelligence, who left promising careers in order to realize their dream.
Lightricks’ products include Facetune, Facetune 2, Enlight, Enlight Photofox, Enlight Videoleap, and Enlight Quickshot. Today, Lightricks apps are used by over 500 million people!
Data management is key for Lightricks to thrive. On the one hand, orchestrating and managing marketing insights from across all channels is key for the business to grow. On the other, managing product and usage data from hundreds of millions of users is no small feat!
Without the right systems and tools in place to automate and manage data workflows, it’d be impossible for the teams across the business to unearth critical insights.
We spoke with Eyal El Bahar, Lightricks’ Head of BI, to understand more about the role that insights play for such a data-driven business, and how Rivery helped them optimize their data management processes.
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