Award-winning marketing agency and Rivery customer, Good Apple, joins us to discuss their data journey and how they crafted the ultimate data stack for marketing campaign analytics, including Rivery, Snowflake, and Looker.
To kick off the webinar, Mark Sturino, Director of Analytics at Good Apple, outlines the data problems they’ve faced in the past and what they look for in new solutions, such as flexibility to work across systems, data sets capable of answering a wide array of questions, and easy access to accurate data for every team across Good Apple.
Sturino then covers the origin and different iterations of their Crisp platform over the years, a data integration and management platform empowered by Rivery among other technologies. Jean Huang, Senior Data Analyst at Good Apple, follows Sturino by discussing the common ETL uses cases for their business, like consolidating large data imports and creating client-facing reporting views.
Huang continues by sharing details on the business impact of implementing Rivery, such as process and operational efficiencies, API scalability and agility, and data democratization. Huang and Sturino wrap the webinar up by providing some lessons learned throughout Good Apple’s data journey and what’s next to come for their data stack.
If you couldn’t make the live event, watch the on-demand video here to see the full discussion!