Programmatic advertising is evolving and our customers use multiple solutions to optimize & measure online digital spend.
We are constantly adding new integrations on Rivery to support you getting the best insights from RTB and ad buying platforms.
We understand the growing need to gather all advertising data and the importance of building custom reports and slice data with bespoke filters or parameters.
This month, we are excited to introduce two new integrations on Rivery’s platform. They were developed as a result of our customers’ needs to unify and streamline the way they manage the insights from their online advertising campaigns.
1. The Trade Desk:
Founded by the pioneers of real-time bidding, The Trade Desk is one of the leading demand-side platforms in the online advertising industry.
It offers agencies, aggregators, and their advertisers a solution to manage their display, social, mobile, and video advertising campaigns.
The platform helps buyers at the campaign level with high-end bid capabilities. In addition, it provides full-funnel attribution, and detailed reporting that provides comprehensive audience insights, from initial impression to conversion.
2. Google’s Display & Video 360:
Google’s Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center.
It offers their customers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
If you’re using one of these RTB tools (or both) to manage your online advertising, simply connect their APIs to Rivery. You will be able to pull the data to your cloud database – whether you’re using BigQuery, Redshift, Azure SQL, or Snowflake.
This will enable you to leverage your campaign data and orchestrate your insights in your own terms. This is essential to be able to get custom insights and reports using the parameters and KPIs most relevant to your business.
Rivery’s purpose is to helps your team automate data management processes. If you’re using other online advertising platforms for which aren’t available yet, get in touch!
Our team is constantly developing new integrations, and we would love to hear from you which ones you’d like to see next.