Chen Cuello

Did you know half of marketing decisions are influenced by analytics? With the looming economic downturn, CMOs are now even under more pressure to show the impact of their marketing efforts. This year alone saw an explosive rise in investment in analytics. While the chase for the next-best marketing solution is legit, one thing is clear. Choosing the right tools, apps and technologies to create a modern marketing data stack can be overwhelming.

Snowflake’s first-ever Modern Marketing Data Stack Report helps to bring order to all this chaos. In the report, Snowflake examined 6,000 of its active customers to understand what tech they use for their marketing data stacks. It also analyzed how 500 brand customers listed on 2022 Forbes Global 2,000 use Snowflake’s platform to work with tech partners. Over 95% of which report to using one or more of the tech or data companies in Snowflake’s data-backed report.

For any marketer who wants to get the most out of their cloud data and modern data stack, this is report is a must-read. It’s a testament on how to leverage Snowflake Cloud Data with a partner solution in order to identify, serve and turn prospects into loyal customers.

So when it comes to building a marketing data stack which categories should marketers consider most?

  • Analytics
  • Integration & Modeling
  • Identity & Enrichment
  • Activation & Measurement
  • Business Intelligence
  • Data Science & Machine Learning

The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. It provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.

“Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake.”

“Rivery’s strong performance and innovative approach within Snowflake qualified them as one to watch in the Integration, Modeling and Activation due to their demonstrated customer success. We look forward to observing their continued momentum in empowering our joint customers.”

“Being recognized as “one to watch” in Snowflake’s inaugural Modern Marketing Data Stack report is a testament to the dedication Rivery demonstrates for our joint customers,” said Itamar Ben Hemo, CEO at Rivery. “We look forward to continuing to partner with Snowflake to create innovative approaches that empower our customers to adopt a best-of-breed marketing data stack to advance their business and serve their customers.”

Want to read more? Check out The Modern Marketing Data Stack Report, here