iOS 14.5: Ultimate API Updates Guide

iOS 14.5 is rapidly reorienting the way ad networks and mobile attribution sources track users. Most crucially, iOS 14.5’s app tracking transparency (ATT) mechanism requires users to consent to tracking. Without user consent, apps cannot leverage iOS’s Identifier for Advertisers (IDFA). According to initial statistics, only 5% of iOS 14.5 users have consented to tracking so far.

To make up for this loss of visibility, Apple is offering access to limited campaign data through its SKAdNetwork API. SKAdNetwork measures mobile ad campaign attribution in the aggregate, rather than at the user-level. This loss of granular, user-level data is primarily what’s giving advertisers so many headaches.

But since SKAdNetwork is the next best thing, ad networks and mobile attribution sources are rushing to add support for the capability. This led to a tsunami of API updates in recent weeks, as platforms impacted by iOS 14.5 rolled out changes to APIs and SDKs to meet the new requirements.

With so many updates, teams have had a hard time keeping up with all the changes. But our Ultimate API Updates Guide has you covered. Here’s a list of the top APIs impacted by iOS 14.5, what the changes entail, and the latest SDKs and APIs for each source.

iOS 14.5 – Ultimate API Updates Guide

API	What’s Changing?	Latest SDK/API
Adjust	iOS and SKAdNetwork	Adjust iOS SDK v.4.29.0 (05-12-21)
AppsFlyer	Quickstart guide & FAQ to iOS 14, ATT, and SKAdNetwork	AppsFlyer iOS SDK V6.2.6 (05-09-21)
Facebook Ads	Apple’s iOS 14 Changes Are Almost Here: What’s Changing	Facebook iOS SDK V9.3.0(05-03-21)
Google Ads	Prepare for iOS 14+	Google Mobile Ads SDK (iOS) V8.5.0 (05-07-21)
Instagram	Apple’s iOS 14 Changes Are Almost Here: What’s Changing	Facebook iOS SDK V9.3.0 (05-03-21)
ironSource	iOS 14 readiness with SDK7	ironSource iOS SDK V7.1.5.0 (04-22-21)
Kochava	iOS 14.5: Final Launch Checklist	Kochava iOS SDK 4.6.1 (04-28-21)
LinkedIn Ads	Preparing for Apple iOS 14 App Tracking Transparency on Linkedin Ad Campaigns	LinkedIn API (04-23-21)
Outbrain	iOS14 Changes	Outbrain iOS Framework V4.5.0 (05-05-21)
Snapchat Ads	Snap and iOS 14 Introduction	Snap Kit iOS SDK (04-08-21)
Taboola	Are You Ready for the IDFA Changes Coming in iOS 14.5?	Taboola iOS SDK V2.8.3 (04-28-21)
TikTok	iOS 14 Updates	TikTok Open SDK V5.0.0 (05-05-21)
Twitter Ads	Twitter and iOS 14 – Resource Center	Twitter Ads API V9.0 (03-02-21)

Stay Tuned for More API Updates!

Ad networks, MMPs, and other data sources are still busy adding functionality for iOS 14.5 on a regular basis. Keep checking our Ultimate Guide to stay up to date. We plan to update the entries continuously as more changes are announced.

And as always, know that Rivery has your back when it comes to these API updates. We automatically perform API updates for all of our integrations – including these latest iOS 14.5 changes – so our customers can focus on what really matters: analyzing insights and winning with data.