Kevin Bartley
NOV 16, 2021
5 min read
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Today, we’re excited to announce the Anodot Marketing Analytics Monitoring Kit — the latest project in the technology partnership between Rivery and Anodot. The new Kit enables you to instantly access Anodot’s AI-driven alerts and insights for marketing campaigns, at the click of a button. Read on to learn about the Anodot Marketing Analytics Monitoring Kit and how it can help your team.

Rivery & Anodot: A Partnership for Our Mutual Customers

Rivery and Anodot are complementary technologies, and that’s why it made sense to team up to benefit our mutual customers.

As an advanced AI platform, Anodot helps customers monitor, analyze, and correlate 100% of company data in real time. Anodot customers can easily navigate the challenges of ever-growing data volume by isolating and correlating issues across a business as they happen. But in order to provide these insights, Anodot requires structured marketing data.

That’s where Rivery comes in. Rivery is a DataOps platform that extracts value from data sources, deploys data operations faster, runs transformation logic to structure data, and ingests data for usage in third party business applications, such as Anodot. By sending marketing data from Rivery to Anodot, you can quickly and autonomously identify issues in your campaigns across various marketing channels.

Working together, Anodot and Rivery offer a start-to-finish solution for marketing campaign monitoring. And so, after consulting with our mutual customers, Rivery and Anodot built the Anodot Marketing Analytics Monitoring Kit to streamline our combined customer experience. Both of our engineering teams worked side-by-side (virtually) to produce the Kit. This Kit is the latest project in our ongoing technology partnership.

Anodot Marketing Analytics Monitoring Kit: Overview & Benefits

First, a quick refresher on Kits. Kits provide pre-engineered end-to-end workflow templates with data models, pipelines, transformations, table schemas, and orchestration logic — instant insights at the push of a button. With Kits, you don’t have to spend countless hours building and maintaining data infrastructure. It’s already built for you. Deployed in a single click, Kits are designed for technical and non-technical teams alike.

The new Anodot Marketing Analytics Monitoring Kit instantly deploys all of the data infrastructure you need — from data pipelines, to SQL transformations, to orchestration — to transform raw marketing data (Google Ads, Facebook Ads, etc.) into structured data (in this case, JSON) for Anodot. To appreciate how many headaches you’re avoiding, take a look at some of the pre-built orchestration in the Kit:

The Kit then pushes the JSON data to Anodot using reverse ETL. Anodot can start generating insights immediately. For digital marketers, Anodot helps monitor the performance of every single campaign, highlighting issues as granular as an API breakdown or an underperforming segment for a particular product or promotion.

The Kit automatically generates all business alerts, supporting faster time-to-action and helping prevent revenue loss. Joint customers can autonomously monitor their advertising performance while spending more time on mission-critical projects. Anodot monitors all your advertising channels for campaign anomalies, including:

  • Clicks
  • Impressions
  • Conversions
  • Reach
  • Revenue
  • Spend

And much more. But of all the conveniences, the most important facet of the Kit is that it allows our mutual customers to take action fast.

Now you can start tracking your marketing campaigns instantly, and take the actions that will drive your initiatives to success right away. Find out, in real-time, when campaigns have high CTR, low conversions, expensive spends, and adjust accordingly. Take the action to correct or boost your campaign, as soon as anomalies happen, so you can maximize revenue every step of the way.

We Look Forward to More Projects Together!

The Anodot Marketing Analytics Monitoring Kit marks the first collaboration in the technology partnership between Rivery and Anodot. But we’re planning on many more joint ventures! Keep your eyes out for more upcoming Kits and future projects on the horizon. And try the Anodot Marketing Analytics Monitoring Kit today.

Minimize the firefighting.
Maximize ROI on pipelines.

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