Flexible Platform Drastically Cuts Developer Time in Move to Cloud

“Rivery lets you choose from a myriad of sources and targets, and gives you the flexibility to move
the data very fast between systems.” –
Srivididya Chilakamarri, Data Team Lead

Why DoubleVerify chose Rivery:

  • Eliminates huge drain on human resources: saved the need to hire 4-5 new data developers
  • Instantly creates powerful data pipelines: 7.5x faster time to value when migrating data
  • Supports users’ customizations: No need to hire additional engineers ($60-70K average annual salary), which is also a huge and difficult task in and of itself

The Customer: DoubleVerify’s advertising verification software drives campaign quality for global brands

DoubleVerify gives brands the assurances they need that their advertising is appearing in a quality environment – namely, that the ad has the opportunity to be seen by a real human, in a brand-suitable environment, in the intended geography.

The company pioneered digital verification and now provides the world’s largest brands, platforms and publishers with software for digital media measurement, data management, and analytics.

Hundreds of companies across every major vertical, including financial services, telecom, automotive, retail, CPG, travel, luxury and pharmaceuticals use DoubleVerify’s unbiased data and analytics. It drives campaign quality and effectiveness, and maximizes return on digital advertising investments

DoubleVerify also has dedicated teams working on cutting-edge solutions — from identifying the latest fraud schemes to safeguarding brand reputation across devices and emerging channels.

The Challenge: Automate time-consuming tasks as DoubleVerify moves to the cloud

DoubleVerify is in the process of moving some of its data to the cloud, so it can focus on business goals rather than infrastructure.

A five-strong team of developers was working full-time, rewriting code so that dimension tables could be transferred to the new system, with the ever-present risk of introducing bugs. There was a clear need for a platform that would spare them that burden and allow them to readily move huge amounts of data from many sources to multiple targets.

The Solution: A flexible platform that instantly creates powerful, automated data pipelines

Rivery is a single platform that does exactly that, often in a single click, with its ability to instantly create powerful and automated data pipelines.

“We now have a single platform that takes care of all of these things and makes life a lot easier,” said Srivididya Chilakamarri, who manages the company’s data systems. “It lets you choose from a myriad of sources and targets, and gives you the flexibility to move the data very fast between systems. It also allows us to branch from the data, add some logical steps and make our own customizations.”

The Outcome: Drastic time savings and far greater flexibility

Rivery’s solution was implemented in under one week and made an immediate and dramatic difference.

Rivery Logic Rivers mean team members can automatically orchestrate and transform their entire data workflow, from start to finish, in just a few minutes. It drastically cuts developing and testing times.

Copying seven or eight tables of data from Google Cloud, a task that would typically take more than three weeks to code manually, now takes under two days.

Newcomers to the company can now get by with little data engineering experience and minimal coding effort. Some of the team members at DoubleVerify favor change tracking to pull in data, others preferred temporal tables. Rivery provides for both.

DoubleVerify is now looking at rolling out Rivery beyond the reporting teams, which are currently using it.

See how Rivery can help you with your specific data needs

“Great product - saves us lots of time on ETL's. It helps us to perform our ETL's very quickly, It connects to a lot of API's and saves us hours of coding and updates.”
Shmuel M., BI Developer
“Amazing ETL tool. Rivery's team provides unbelievable service.”
Tal C., Head of Information Systems
“Rivery gives us the confidence to know that any time we need data, wherever it might be on the internet, we are always able to pull it, use it, and make sense of it.”
Tomer C., Director of R&D

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