How Total Media Reduces Costs by 50% and Accelerates Insights with Rivery and AWS

Total Media, a UK-based behavioral and media planning agency, specializes in using data science and analytics to help clients strategically target ideal customers. Known for its award-winning solutions, Total Media prioritizes GDPR compliance, in-house data governance, and innovative strategies to maintain its competitive edge in the digital marketing industry.

Challenge Overview

Total Media faced significant challenges in managing its data infrastructure. Pulling ad and consumer data into data warehouses like AWS, BigQuery, or Snowflake while ensuring GDPR compliance required meticulous oversight.

Traditional ETL tools and Python-based solutions fell short, creating bottlenecks with long development times and the need to outsource developers for custom connectors. The process was costly and inefficient, requiring constant switching between tools to manage ETL processes and build connectors. For Total Media, scaling operations efficiently without compromising control or security was a priority.

Solution Overview

Total Media adopted Rivery’s complete SaaS ELT platform to transform its data operations. Rivery’s Orchestration and Logic Rivers became a turning point, offering Total Media the control, flexibility, and scalability required.

Key benefits of the solution included:

• Comprehensive Governance: Total control over user access, permissions, and data security, ensuring GDPR compliance.
• Simplified Maintenance: Rivery eliminated the need for custom connectors or external developers, streamlining operations.
• Operational Focus: With Rivery handling routine ETL processes, Total Media’s data team could focus on enhancing behavioral offerings and driving operational efficiency.
• Seamless Integration: Rivery’s platform integrated seamlessly with Total Media’s data warehouses, including AWS Redshift, allowing for faster data processing and improved responsiveness to industry changes.

Benefits Overview

Total Media achieved remarkable efficiency gains and cost savings by implementing Rivery:

• Accelerated Development: Reduced the time to develop a new data pipeline from two weeks to just one afternoon.
• Cost Efficiency: Cut costs by over 50%, aided by Rivery’s usage-based pricing model.
• Increased Competitiveness: The streamlined processes enabled Total Media to produce more dashboards and deliver greater client value.
• Enhanced Scalability: Freed from ETL maintenance, the agency expanded its team of analysts, improving responsiveness and client satisfaction.

With Rivery at the core of its operations, Total Media transformed its data management, becoming more agile, efficient, and competitive.