ETL from Facebook Ads to Treasure Data in a few clicks

• Ad Account
• Ad Account Activities
• Campaigns
• Adsets
• Ads
• Ad Creatives
• Ads Pixels
• Ad Leads
• Ad Leads Forms
• Insight Report Basic
• Insight Report Platform
• Insight Report Age Gender
• Insight Report Country
• Insight Report Product
• Custom Conversions
• Saved Audiences
• Custom Audiences

Integrating Facebook Ads with Rivery streamlines data management and enhances marketing analytics.

Here are a few common reasons as to why you would need to extract data from Facebook Ads:

• Understanding What Works: By pulling data from your ads, you can see how well they’re performing—like which ones are getting clicks, converting customers, or giving you the best bang for your buck. It’s all about figuring out what’s working and what isn’t.
• Getting to Know Your Audience: Facebook Ads come with a lot of insights about the people interacting with your ads, like their age, location, and interests. By diving into this data, you can fine-tune who you’re targeting and get a better grasp on who’s interested in your product.
• Measuring Success: If you want to know if your ad spend is actually paying off, you need to look at the numbers. Extracting your ad data lets you compare what you’re spending with what you’re earning, so you can see if your ads are worth the investment.
• Creating Custom Reports: Sometimes, you need reports that are specific to your business needs, not just the standard ones Facebook provides. By pulling out your ad data, you can mix and match it with other data to create reports that really tell the story you need to hear.
• Connecting the Dots: If you’re using other marketing tools or tracking systems, you’ll want to integrate your Facebook Ads data with those. Extracting the data makes it easier to see the bigger picture of how all your marketing efforts are working together.
• Optimizing Your Ads: With the data in hand, you can automate some of your ad management—like tweaking bids or stopping ads that aren’t performing well. This way, you’re always making the most of your ad budget.

Facebook Ads API updates once every four months.

When a new version of the Marketing API is released, Facebook maintains support for the previous version for a minimum of 90 days. This gives you a 90-day transition period to switch to the latest version. During this time, you can access both the current and deprecated versions. However, once the 90-day period concludes, the deprecated version will no longer function. After it’s discontinued, any attempts to use that version may result in failure or an automatic upgrade to the next available version.

Rivery manages the Facebook Ads integration for you, so you don’t need to worry about API upgrades breaking your data pipelines. Rivery will continually maintain the integration with the latest API versions. Most upgrades would be seamless requiring no action on your end. If any API version change require your attention — like added, removed, or modified reports/data fields that you may be using — Rivery will notify you ahead of time with the details and any possible actions required.

Using Rivery’s data connectors is very straightforward. Just enter your credentials, define the target you want to load the data into (i.e. Snowflake, BigQuery, Databricks or any data lake and auto map the schema to generate on the target end. You can control the data you need to extract from the source and how often to sync your data. To learn more follow the specific docs.

Yes. All data connectors within Rivery comply with the highest security and privacy standards, including: GDPR, HIPPA, SOC2 and ISO 27001. In addition, when the data flows into your target data warehouse, you can configure it to do so via your own cloud files system vs. Rivery.

The most popular data connectors are for use cases like marketing, sales and finance. These include Salesforce, HubSpot, Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, TikTok and more.

Rivery supports both CDC database replication and Standard SQL extraction so you can choose the method that works best for you. Learn more here.