ETL from HubSpot to Email in a few clicks

Extracting data from HubSpot and integrating it with other data sources, such as Salesforce or marketing platforms, provides a comprehensive view of how inbound marketing, sales, and customer service efforts impact overall business performance. Here are key reasons for doing this:

• Holistic Performance Tracking: By combining HubSpot data (such as lead generation, email campaign performance, and customer interactions) with sales or CRM data from sources like Salesforce, you can see not only how many leads your inbound efforts generate but also how these leads convert into deals and revenue. This provides a full-funnel view, making it easier to track the true ROI of your marketing and sales efforts.
• Cross-Channel Attribution: Integrating HubSpot data with other marketing platforms (like Google Ads, Bing Ads, and social media) helps you attribute conversions across different channels. You can gain insight into how various marketing efforts, including email campaigns, blog posts, and social media engagements, are contributing to your overall sales and lead-generation goals.
• Campaign Optimization: With a unified data set that includes HubSpot and other platforms, you can identify which marketing activities and campaigns contribute most to revenue. This enables teams to optimize their marketing efforts by focusing on the strategies that deliver the highest value.
• Improved Reporting: Integrating HubSpot data with financial systems like NetSuite or other CRM platforms allows for comprehensive, data-driven reporting. This empowers marketing, sales, and customer success teams to align around key metrics, optimize resources, and measure the impact of their efforts on the bottom line.

Using Rivery’s data connectors is very straightforward. Just enter your credentials, define the target you want to load the data into (i.e. Snowflake, BigQuery, Databricks or any data lake and auto map the schema to generate on the target end. You can control the data you need to extract from the source and how often to sync your data. To learn more follow the specific docs.

Yes. All data connectors within Rivery comply with the highest security and privacy standards, including: GDPR, HIPPA, SOC2 and ISO 27001. In addition, when the data flows into your target data warehouse, you can configure it to do so via your own cloud files system vs. Rivery.

The most popular data connectors are for use cases like marketing, sales and finance. These include Salesforce, HubSpot, Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, TikTok and more.

Rivery supports both CDC database replication and Standard SQL extraction so you can choose the method that works best for you. Learn more here.