Roojoom overhauls data infrastructure to reduce costs, transition to the cloud, and automate data processes

Background

Roojoom developed a Personal Customer Journey platform that enables brands to gain control over each customer’s personal journey, advancing business objectives such as service utilization, upselling and self-service.

Roojoom’s algorithms create a Personal Journey Hub™, which functions like a customized “mini-site” for every customer based on who they are and where they are in their journey.

Roojoom uses an advanced machine-learning and user-experience technology to guide each customer to specific touch-points, in turn, significantly increasing KPIs and creating value for customers.

With a large customer base in the financial, insurance, and telecommunication industries, Roojoom has assisted companies in understanding their customer’s complex journey.

Roojoom works with large service providers in areas of finance, insurance and telecom helping brands to steer customers to the right digital destinations based on customers specific profile and data – Roojoom is the autonomous driver for your customer journeys.

The Challenge

Data sits at the heart of Roojoom’s value proposition. Their ability to analyze user behavior of millions of users from multiple sources is a necessary challenge for their business.

Gathering billions of specific data points throughout their journey, and making sense of them, requires intensive and rigorous planning, precision and orchestration.

In the early days Roojoom would extract data manually and handle endless spreadsheets to gather insights for their clients; in turn, the amount of time and labor this process was taking wasn’t sustainable and was a hindrance to their growth. They needed to modernize their data processes.
 

The Solution

Starting with a brand new data warehouse hosted in Snowflake, the team used Rivery’s data management system to automate the ETL process.

Creating bespoke logics with Rivery gives Roojoom the opportunity to gather the data that is relevant to their clients’ KPIs.

This is then presented in dashboards using Tableau for easy reporting and visualization. Snowflake gives Roojoom the speed they need to collect and manage their data, while Rivery enable them to process it and align the necessary insights faster than ever before.
 

The Outcome

Within weeks Roojoom was able to overhaul their data infrastructure.

By moving their data warehouse to the cloud with Snowflake and utilizing Rivery to automate their data processes, they have created a data flow that helps them and their clients drill down on their reporting for daily updates to their customers journey.

In addition, they have reduced costs by automating manual tasks such as manipulating data for customized reports. Configuring the logic of their data collection with Rivery, Roojoom is able to provide customers with daily and real-time insights on their products.

The seamless orchestration of data has given Roojoom an edge not only with their customers, but also internally as their team is able to focus on core activities and access insights faster than ever before.