DEC 1, 2021

The Snapchat Marketing Kit combines data from multiple entities in the Snapchat marketing API and provides a full data model for tracking paid Snapchat performance and insight analysis. 

This Kit includes…

Data flow and data model diagrams

Configuring this Kit for use


In this Kit, there are two variables that are used to make for dynamic use of target configuration. 

  • {Database_Snapchat} is used in all Target configurations and queries as the target database name.
  • {Snapchat_Alert_Group} is used as the alert email address(es) for when a river fails (optional).

Go to the Variables menu on the left side navigation bar and create variables for Database_Snapchat and Snapchat_Alert_Group. Then fill in the values as the Databricks database where you would like the data to land and the email address(es) to which you would like the failure emails sent.


Kits are imported with ‘blank’ source and target connections. In order to use the kit, you have two options:

  • Swap out blank connections with existing connections
  • Add credentials to the blank connections that come with the imported Kit

Have questions about this Kit?

Set up a meeting with a Rivery solutions engineer.

Consult with us

Lets us show you why the world's top brands choose Rivery.
icon icon