Snapchat Marketing – Databricks
Last published
2021-12-01
Categories
Marketing Advertising
Type
Data Model
Integrates with
The Snapchat Marketing Kit combines data from multiple entities in the Snapchat marketing API and provides a full data model for tracking paid Snapchat performance and insight analysis.
This Kit includes…
- Data ingestion from the following Snapchat entities:
- Logic that orchestrates and transforms raw Snapchat data to create a data model with related paid entities
Data flow and data model diagrams
Configuring this Kit for use
Variables
In this Kit, there are two variables that are used to make for dynamic use of target configuration.
- {Database_Snapchat} is used in all Target configurations and queries as the target database name.
- {Snapchat_Alert_Group} is used as the alert email address(es) for when a river fails (optional).
Go to the Variables menu on the left side navigation bar and create variables for Database_Snapchat and Snapchat_Alert_Group. Then fill in the values as the Databricks database where you would like the data to land and the email address(es) to which you would like the failure emails sent.
Connections
Kits are imported with ‘blank’ source and target connections. In order to use the kit, you have two options:
- Swap out blank connections with existing connections
- Add credentials to the blank connections that come with the imported Kit
