By Taylor Mcgrath

Social Media Analytics - BigQuery

Integrates with:

The Social Media Analytics Kit brings all of your Facebook, Instagram, LinkedIn, and Twitter organic performance metrics together in order to enable social insight analysis and tracking across all platforms, accounts, and posts. This enables standardized, cross-channel analysis and performance tracking.

This Kit can also be customized to use any combination of the four sources above. To turn off a source, navigate to the master logic river and toggle the source container “is enabled” switch so that it greys out the rivers within it. Just toggle it again to turn the source back on. 

This Kit includes…

  • Data ingestion rivers for the following entity and statistical reports
    • Facebook Pages: Page-level insights data from Facebook Social
    • Facebook Posts: Post-level insights data from Facebook Social
    • Instagram Pages: Page-level insights data from Instagram Social
    • Instagram Posts: Post-level insights data from Instagram Social
    • LinkedIn Posts: Post-level attributes from LinkedIn Social
    • LinkedIn Share Stats: Share-level statistics data from LinkedIn Social
    • Twitter Tweet Details: Tweet metadata and user account insights from Twitter Ads (organic tweets)
    • Twitter Tweet Activity: Statistic report from Twitter Ads (organic tweets)
  • Logic that orchestrates and transforms the raw social data to create a data model across the three platforms

Minimum RPU Consumption: 9

Configuring this Kit for use


In this Kit, there are two variables that are used to make for dynamic use of target configuration. 

  • {Dataset_Social} is used in all Target configurations and queries as the target dataset ID.
  • {Social_Alert_Group} is used as the alert email address(es) for when a river fails.

Go to the Variables menu on the left side navigation bar and create variables for Dataset_Social and Social_Alert_Group. Then fill in the values as the BigQuery dataset where you would like the data to land and the email address(es) to which you would like the failure emails sent.


If possible, choose your connections via the prompted dropdown before importing the kit. This will update all river connections to use your chosen connections. Otherwise, Kits are imported with ‘blank’ source and target connections. If this is the case, in order to use the kit, you have two options:

  • Swap out blank connections with existing connections
  • Add credentials to the blank connections that come with the imported Kit

Minimize the firefighting.
Maximize ROI on pipelines.

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